PPC Techniques for Businesses on a Limited Budget

As a website owner, you want to succeed online and have your website found on the internet. There are many ways to promote your website. One of them could be social media. You can also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as an AdWords campaign). For many small businesses, an AdWords campaign can get expensive. For example, depending on the Phone Number List keywords used, some clicks on your ads may cost $7 each, and others only 20 cents each. If your PPC campaign is set up and optimized correctly, you could cut your costs even further! That's why it's essential to set up your campaign for the most effective results.

Setting up your account To create an AdWords account, you will need a Google account. To get started, all you need to do is go to the Phone Number List AdWords homepage and enter your email address and website URL. You will then configure your time zone and currency preference (the currency used to pay Google for your ads). After following these steps, by default, Google will offer you to use the "AdWords Express" settings, which are designed for users with limited knowledge. For these users, Google will automatically manage their campaign. In a typical AdWords account, you choose and optimize your own phrases, set auction prices, and structure your account.

This article focuses on these typical "AdWords" accounts, as account owners typically get the most benefit from them and outbid their competitors. Launch a campaign Once logged in and set your preferences, you are ready to Phone Number List launch your first campaign. Click on the “create your first campaign” button. You can run as many campaigns as you want if you want to target multiple keywords at once or direct links to different areas of your site. Your type of campaign By default, your campaign type will be "Search Network with Display Select" - this means your ads will show in Google search results and all display ads (including ads from Google partners). The first thing you need to do is select the campaign type: "